Cut that cake some slack!

Alcohol is advertised, glorified and sold but is harmless unless you over consume it. Clothes and jewelry are marketed heavily, targeted vigorously and sold profitably but you won’t go broke unless you shop uncontrollably. Delicious comfort and junk food has been around for many years now and there is no problem with that unless you make it a part of your daily life.

But most of us know junk food isn’t good for us. Some of us control consuming too much junk food because we’re afraid we’ll become diseased very soon while the rest of us are scared of sagging bellies, fat asses, disgusting love handles and flabby arms. So why would anyone eat junk food everyday?

To be more specific, if you had a brain that is even half the the size of a an apple seed and if it functions even moderately, you wouldn’t eat chocolate cake everyday or feed your child ice cream or bars of candy on a daily basis. It makes no sense to anyone and even the most simple minded and negligent of us will be able to make the following connection.

Fact: Chocolate cake, ice cream, fried food, chips etc = Tasty but not healthy. 

Inference: Eating ‘Tasty but not healthy’ everyday = Fat, unhappy and diseased. 

Decision: I shouldn’t eat “Tasty but not healthy” everyday. 

Simple enough right? But here’s the deal – You do eat junk food everyday. You just don’t know it.

The latest trend in food marketing is putting a healthy spin to pretty much everything. Things like “Contains the goodness of milk” or “with REAL fruit” or “with whole grain” are nothing more than a bunch of BS. Marketing companies are becoming smarter by the day and you know what that means. Yep, you are becoming dumber by the day believing all their nonsense.

Stated differently, food manufacturers and marketers are smartly twisting words and making you believe that junk food is indeed healthful food. How do they do that? By showcasing whatever minimal goodness that is present in their food products and, more importantly, very sneakily hiding everything that is unhealthful. Doesn’t sound too bad, does it? I mean, that’s how we all roll, right? If you were to date someone, you’re going to be at your best appearance and behavior. You’re not going to walk-in wearing rags. Say what? Rags are in fashion now? Ok cool. Scratch that. You’re not going to walk in wearing pajamas and a hello kitty t-shirt. If you were to sell your car, you’d talk about how she (really?) was rarely driven and how much you loved her (seriously?) but you’d not mention the accident or oil leak or A/C that doesn’t cool.

If this was the case with food products, I think we can safely live with that. Say for example, a box of cereal which is made purely of whole grains, is high in fiber and contains dehydrated fruit but also contains some sugar. But is that the case today? Well, hell no!

The most famous grain based chocolate flavored sugary cereal is being marketed as a “healthy breakfast”! Can you freaking believe that? Here is what it is made of.

Whole wheat flour (29%), edible vegetable oil, malt extract, iodized salt, colour (INS 150d), vitamins, vinerals, antioxidant (InS 320).  Contains permitted natural colour and added flavours (Nature-Identical and Aritifical Flavouring Substances). 

The point here is that downright blatant junk is, for the most part and by most people, kept at bay. So cut that cake some slack! It is the sneaky pseudo health foods that you are made to believe that you need to consume everyday that is making you fat, ugly, tired, easily frustrated and diseased. I’m talking about the cereals and digestive biscuits and diabetic cookies and dried fruit balls and health drinks and electrolyte replenishment drinks and baked chips and fruit juice everything else in between.

So what do you do?

Step 1: Spot pseudo-health foods.

  • If it comes in a box and has a long shelf-life chances are, it is junk. Nuts and dried fruit are an exception.
  • If the box is colorful, heavily marketed, has words like “low fat” or “no sugar” you can be almost sure it is junk.
  • If the list of ingredients has more than 3 words you don’t understand, it definitely is junk.
  • If it tastes sweet but says ‘No sugar added’ or ‘Diabetes friendly’ or ‘Health___’, it most definitely is junk.

Step 2: Don’t eat it.

Step 3: Decide to never store such foods in your pantry.

Stay sane. Stay safe. It’s a dangerous world out there.

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6 responses to “Cut that cake some slack!

  1. SKP.Sundaram June 18, 2013 at 11:46 am

    Rightly said…but how many people wake up??? Even Coke/Pepsi has been proved as a pure pesticide, you see the sales chart of that companies…even now people think drinking Coke/Pepsi is a style and status…not settling for a simple lime juice and butter milk… even pur water is better than this Pepsi/Coke.. it is a big cartel and very difficult to break…sadly that is the truth…

  2. ramandeep.singh@accenture.com June 18, 2013 at 3:05 pm

    Just Awesome!

  3. Earl Cannonbear June 18, 2013 at 10:49 pm

    Just a thought…. is high quality ice cream really so bad? Of course one should not eat it by the bucket load, but for a highly active individual after a strenuous bike ride, it’s kinda of nice.

  4. swarna.mani@oracle.com June 18, 2013 at 11:02 pm

    Raj,
    Hit the bulls eye!

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